Reviews are crucial for any business, but in the automotive industry, they can be the deciding factor in attracting new customers and getting them to convert. One local mobile automotive service provider, On Time Auto, was struggling to increase its Google reviews despite providing outstanding service to it’s customers.
Our Solution? We implemented a simple yet effective strategy: post-service flyers that encouraged satisfied customers to leave a Google review. In this case study we’ll explore how this strategy worked, the results, and key takeaways for your businesses.
Post Service Flyer
To address this issue, we introduced a printed flyer handed to customers at the end of their service. The flyer:
- Provided a QR code linking directly to the Google review page for convenience.
- Allowed space for notifying customers of service details or upcoming services.
- Showcased industry awards
The Results?
12 months after implementation of the post service flyers, On Time Auto saw the following results;
- Google reviews increased to 147, with an average rating of 4.9 stars.
- Autoguru reviews grew to 747, maintaining a 4.9/5 rating.
- Facebook reviews increased to 13, with an average rating of 4.7/5.
- Increased customer trust and new bookings from potential customers reading positive reviews.
Key Takeaways
- Make it Easy: A direct link (via a QR code) reduced friction and made leaving a review effortless.
- Timing Matters: Handing the flyer immediately after service ensured the request was fresh in the customer’s mind.
- A Personal Touch Helps: A brief conversation from staff explaining the value of reviews made customers more likely to follow through.
- Consistent Effort Pays Off: The results didn’t happen overnight, but steady implementation led to lasting benefits.
Conclusion
This simple post service flyer strategy turned customer satisfaction into online visibility, proving that a small change can lead to significant business growth. Automotive businesses looking to boost their Google reviews should consider this approach as a low-cost, high-impact solution. After a tailored review strategy for your business? Contact us today for one of our specialist team to help improve your businesses reviews.